L2A Advisory: A Journey Born of Experience
Two certified public accountants, united by a shared ambition: to put advice and personal attention back at the heart of the client relationship.
AA
Alexandre Adam
Certified Public Accountant & Auditor · Chairman
Former manager at EY (Audit & Consulting), then CFO of a real estate and wealth management group.
LL
Loïc Le Bail
Certified Public Accountant & Auditor · CEO
Ancien manager EY (Expertise comptable) puis Directeur Comptable et Fiscal d’une Licorne du Next 40.
From Ernst & Young to L2A Advisory
We aim to provide a modern, seamless, and personalized customer experience to clients who are looking for expertise and responsiveness and who value personalized advice.
2015
Alexandre and Loïc met at the onboarding seminar for the international firm Ernst & Young. They joined the same firm—one in audit and consulting, the other in public accounting—and began to build a lasting professional and friendly relationship.
2015
→
2020
Everyone advances within the firm up to the level of manager. Five years of diverse assignments, working with clients ranging from large publicly traded corporations to growing small and medium-sized enterprises, build first-rate technical and industry expertise.
2020
→
2023
To hone their skills and gain insight into the day-to-day lives of their future clients, they joined the company. Alexandre became CFO of a real estate and wealth management group. Loïc took on the role of Accounting and Tax Director at a Next 40 unicorn. These two complementary career paths have broadened their perspective.
2023
Drawing on ten years of accumulated experience, they founded L2A Advisory—an accounting, consulting, and auditing firm. Their goal: to offer the expertise of large firms combined with the agility and personal touch of a smaller, more intimate firm. The company’s headquarters are located at 1 rue de Stockholm, Paris 8th arrondissement.
Our Values
Three principles guide all of our work and define how we practice as certified public accountants.
Proximity
Being able to reach your accountant is essential. We respond directly via WhatsApp, phone, or video call—no switchboard, no wait. You can access our calendars to schedule a meeting in just a few clicks. You know who you’re talking to, and they know you.
Expertise
Our ten years at EY and subsequently in the private sector are not just a marketing pitch: they translate into the quality of our advice, our ability to anticipate your challenges, and our skill in addressing complex issues with clarity. We provide high-level expertise that is accessible to you.
Technology
Pennylane is included in all our plans. Your financial information is available in real time, so you can make decisions based on the right numbers at the right time. We believe that technology should simplify life for business owners, not make it more complicated.
Our approach is designed to meet your needs: as a client, you want advice and support (regardless of economic conditions), real-time insight into your company’s financial health, and, above all, an accountant who is available and attentive to your needs.
Find us on the Frenchly YouTube channel
How to Start and Run a Business in France
A Certified Public Accountant’s Perspective
Our Organization
Transparent, all-inclusive packages with no unpredictable hourly billing.
We are a firm organized and managed by two certified public accountants and auditors—our two founders—who are approachable, available, up-to-date, and prioritize quality over quantity.
To make this possible, we have tailored our service offerings to combine advanced services with high-performance digital tools.
In conclusion, we want you to feel reassured and confident knowing that we are by your side, because we understand that the high-quality service we provide is only possible if you place that trust in us in return.
Alexandre and Loïc
A single point of contact
You know your accountant, and he knows you. There’s no staff turnover, and no junior accountant taking over your account every year.
Des forfaits tout inclus
Pennylane, tax returns, tax filings, advice—it’s all included in your monthly subscription. No surprises, no hourly billing.
Bilingual in French and English
We also support English-speaking entrepreneurs and subsidiaries based in France. Accounting, tax, and consulting services are available in both languages.
Pennylane included
The next-generation accounting platform is included in all our plans. Access your finances in real time from your phone or computer.
Let's talk about your project
Book an online consultation with one of our experts, or contact us to receive a proposal tailored to your situation.